NBA 612
Instructor: Professor Donald P. Greenberg
This course briefly presents digital technology advances that have created or are
creating major paradigm shifts for business sectors. Effects of these scientific
advances on many discipline-specific areas including photography and the film
industry, entertainment, games and the animation industry, television, broadcasting,
and telecommunications, as well as the computer industry itself are presented. This
year new application areas may include the financial industry, imaging, virtual
surgery and the medical industry, peer-to-peer computing and intellectual property issues,
and bits vs. atoms and the impact on supply chain management.
In attempting to predict the disruptive changes in the future, it is best to understand
the technologies themselves. Thus, in a sense, the course deals with case studies of the
future. Although no computer programming is required, a working knowledge of computers
is necessary. The course is specifically tailored to business school and industry concerns,
and will have several interactive live demonstrations at the state-of-the-art laboratory
of Cornell's Program of Computer Graphics.
This course is a half-term course (Fall 06), and may be a prerequisite for an additional half-term
course next semester.
NBA612 (Enrolled Students Only).
