Computer Industry Case Studies

Slides: PDF

Required Reading:

• G. Dan Hutcheson and Jerry D. Hutcheson. Technology & Economics in the Semiconductor Industry, Scientific American: The Solid State Century, pp. 66-73, January 1996.(Search: e-Journals/Scientific American Archive Online/article (full text) Scientific American
• Rick Whittington. "Intel's In a Sweet Spot," Forbes, June 16, 2010. Forbes
• Michael Armbrust, Armando Fox, Rean Griffin, Anthony D. Joseph, Randy H. Katz, Andrew Konwinski, Gunho Lee, David A. Patterson, Ariel Rabkin, Ion Stoica, Matei Zaharia. "Above the Clouds: A Berkeley View of Cloud Computing," Electrical Engineering and Computer Sciences, University of California at Berkeley, Technical Report No. UCB/EECS-2009-28, February 10, 2009. Berkeley
• Quentin Hardy. "Active in Cloud, Amazon Reshapes Computing," The New York Times, August 28, 2012. The New York Times

References:

• Jeffrey Burt. "Intel, AMD Readying Next-Generation Chips: Reports," eWeek.com, April 6, 2012. eWeek.com
• Ben Worthen. "HP Dives Into New Printer Markets," The Wall Street Journal, February 14, 2012. The Wall Street Journal
• Jessica E. Vascellaro. "Apple Tries to Keep Edge," The Wall Street Journal, March 8, 2012. The Wall Street Journal
• Thomas Catan, Jeffrey A. Trachtenberg, Chad Bray, "U.S. Alleges E-Book Scheme: Lawsuit says Apple, Publishers Colluded to Raise Prices; Three Companies Settle," The Wall Street Journal, April 12, 2012. The Wall Street Journal
• Evan Ramstad. "Chip Makers Feel Squeeze," The Wall Street Journal, January 9, 2012. The Wall Street Journal
• Robin Vasan (Mayfield Fund), "A Venture Perspective on Cloud Computing," IEEE Computer, March 2011. IEEE
• Bruce Einhorn. "A First for China's Chip Giant: Profits," Bloomberg Businessweek, January 20, 2011. Businessweek
• Ralph E. Gomory. "From the 'Ladder of Science' to the Product development Cycle," Harvard Business Review, Vol. 67 Issue 6 December Harvard Business Review
• Nick Wingfield. "Ballmer Jabs Jobs Over PCs," Wall Street Journal, June 4, 2010. The Wall Street Journal
• Charmian Kok, Peter Loftus. "Tech Giants Offer Glimpse Into Future," The Wall Street Journal, June 1, 2010. The Wall Street Journal
• Don Clark, Thomas Catan. "U.S. sues Intel saying tactics stifle rivals," Asia Wall Street Journal, December 17, 2009. Asia Wall Street Journal
• Claire Cain Miller and Ashlee Vance. "Bing & Google in a Race for Features," The New York Times, August 1, 2010. The New York Times
• Stephen Cass. "Briefing Cloud Computing," Technology Review, July/August 2009, pp. 53-63. Technology Review
• Ashlee Vance. "Acer's Everywhere. How Did That Happen?" NYT, June 27, 2009. The New York Times
• Olga Kharif, Peter Burrows, Cliff Edwards. "Windows and Intel, Kings of the PC: Divided they Fall?" BW February 12, 2009. Businessweek
• Chris Nuttall. "Moore's Law hits economic limits," FT.com July 20, 2009. FT.com
• One laptop per child OLPC
• Negroponte Video OLPC
• Philip E. Ross. "5 Commandments," IEEE Spectrum, December 2003. IEEE Spectrum
• Jon Stokes. "Atom can't feed fab monster; Intel outsources chips to TSMC," ars technican, March 2, 2009. ars technican
• Anand Lal Shimpi. "Intel's 32nm Update: The Follow-on to Core i7 and More," Anand Tech, Feb. 11, 2009. Anand Tech
• Bruce Einhorn "Acer's Game-changing PC Offensive," BW April 20, 2009. Businessweek
• Clive Thompson. "The Netbook Effect: How Cheap Little Laptops Hit the Big Time," Wired 17.03, February 23, 2009. Wired
• Colin Barker. "Multicore chips leave software trailing, warns Gartner," news.zdnet.com, January 28, 2009. news.zdnet.com
• Randy H. Katz. "Tech Titans Building Boom," IEEE Spectrum, February 2009. IEEE Spectrum
• Dorothy Leonard-Barton, Edith Wilson, John Doyle. Harvard Business School 9-694-102. Commercializing Technology: Imaginative Understanding of User Needs, September 21, 1994 NOT AVAILABLE ONLINE
• Tom Vanderbilt. "Data Center Overload," NYT, June 14, 2009. The New York Times
• Kenneth L. Kraemer, Jason Dedrick, Prakul Sharma. "One Laptop Per Child: Vision vs. Reality," Communications of the ACM, vol. 52, no. 6, pp. 66-72, 06/2009. ACM
• David Talbot. "Greener Computing in the Cloud," Technology Review, September 24, 2009. Technology Review
• David Talbot. Security in the Ether, Technology Review, Jan/Feb. 2010, p. 36. Technology Review
• Bryant Urstadt. Trading Shares in Milliseconds, Technology Review, Jan/Feb. 2010, p. 44. Technology Review
• Lee Gomes and Taylor Buley. "The PC Is Dead," Forbes, December 28, 2009. Forbes
• Intel 2009 Annual Report Intel
• Philip Elmer-DeWitt. "Morgan Stanley drinks the Apple Kool-Aid," Fortune, CNN Money.com, December 16, 2009. Fortune
• Steve Lohr and James Kanter. "A.M.D. Intel Settlement Won't End Their Woes," The New York Times, November 13, 2009. The New York Times
• Cecilia Kang, Steven Mufson. "U.S. FTC files antitrust suit against Intel, alleges unfair tactics used against rivals," The Washington Post, December 17, 2009. The Washington Post
• Don Clark. "Intel Looks to Protect More Than Computers," Wall Street Journal, August 20, 2010. The Wall Street Journal
• Don Clark. "Intel Bets Its Chip on McAfee," The Wall Street Journal, August 19, 2010. The Wall Street Journal
• Wayne Arnold. "Cloud Computing Grows in Asia", Despite Political and Technical Hurdles," NYT Oct. 12, 2010. The New York Times